Organic Search Engine Optimization Services

Our Organic SEO Company Methodology

We base our Organic Search Engine Optimization services on the latest data we are able to ascertain from Google’s Panda Algorithm*. Panda was launched in 2011, but became much more prominent in 2015, when organic SEO started becoming a determining factor in the way Google rewards and ranks websites.

  • Our organic search engine optimization services help Google know where to recommend your website to consumers, based on coded, literary data that contains organic SEO keyword phrases consumers type into search engines while looking for a specific product or service

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Our organic SEO consultant also takes into account the visual and structural framework of each page, as well as the quality of the content that fills the page, which should be geared toward informing and educating consumers versus just trying to overtly sell them a product or service.

I. The Foundation: Our Organic SEO Consultant Builds the House

Structurally, our organic SEO consultant approaches his organic search engine optimization services like building a pyramid. Google’s Artificial Intelligence (AI) robots work from the top down through each page to get a good feel for what each page and thus, the overall website offers its customers. When our organic SEO consultant places the organic data components in place, Google knows where and how to suggest your website when someone searches for a keyword phrase related to the product or service your business offers.
  1. ​Metadata includes meta titles and descriptions that are comprised of organically searchable keyword phrases specific to the business and subject matter of each page. Both pieces of metadata must be composed in character lengths Google considers acceptable in order for the data to be properly scanned and registered.
  2. Keyword Specific Coded Headers that deliberately branch down and outward from the Meta Data. Organic SEO headers contain keywords that create the framework for the content that fills each page. This helps human readers be able to keep pace with the subject matter by putting it in simple packages. It also helps the AI bots follow an algorithmic structure by demonstrating continuity from the top of the pyramid (or metadata) on down.
  3. Keyworded Organic Content that is engaging, informative, and educational versus being overtly sales oriented. Google wants to see high quality content that demonstrates your industry expertise, and doesn't simply try to push a product or service. Our organic SEO consultant weaves multiple industry specific and organically searched keywords into each page that match up to the headers and metadata. He does this within the guidelines of content density, as well as the keyword density percentage Google expects to see.
  4. Organically Devised Links both within the site, and out to other authoritative sites when applicable, that keep traffic flowing through the site by giving visitors prompts for where and when to click. This also cuts down on bounce rate, or “one-and-done” visitors, which helps increase search engine ranking prominence.
  5. Strategically Placed Images and Contact Buttons that support the content, and visually engage the emotions of visitors, thereby making them more likely to pursue your services. Additionally, all website images need to have alt text title tags, which are coded, keyword specific phrases that Google’s AI bots can recognize.
If a website is not designed and constructed in this manner, then Google’s AI bots will not be able to pick up on the product or service being offered, nor where to suggest the site in searches. Additionally, Google is starting to consider sites that are not set up in this manner to be of low quality, potentially spammy, or even potentially dangerous for consumers to visit, and it is now ranking sites like this accordingly--up to, and including, putting warning icons in the corner of the search bar to alert consumers to potential danger. Our organic SEO consultant understands what Google wants to see, and this is why our organic search engine optimization services are so effective.

II. The Maintenance: Ongoing Organic SEO Solutions

Our organic SEO solutions are structured to compliment a solid, organically laid foundation. Google’s AI bots have to scan a website many times in order to recognize and reward all of the organic SEO work. Therefore, it can take between 3-6 months after the organic SEO foundation has been laid to begin to see sustained organic results (the time depends on various factors including existing industry competition). So once the organic foundation is in place, ongoing organic SEO solutions are essential and serves two major purposes:
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  1. Bolstering visitor traffic while in the new-maintenance stage
  2. Maintaining a sustainable presence once the site gains more prominent rankings

Our ongoing organic SEO solutions include:
  1. Periodic Blog Articles, between 2-4 (recommended) a month that demonstrate industry expertise and use industry applicable keyword phrases for the formulation of properly coded metadata, headers and content
  2. Targeted Social Media Marketing including YouTube, Facebook, LinkedIn and Twitter depending on the audience dynamic and demographic being targeted, in order to mentally and emotionally engage both existing clients, as well as potential ones
  3. Intelligent Backlinking via organically created message board/chat room posts sharing valuable insight into your industry expertise, then placing a link back to the source of that expertise (the website) for people who connect with the post to visit your site
  4. Strategically Keyworded Google AdWords Pay-Per-Click (PPC) Campaigns that drive customer traffic to your site by placing an ad on Google customers can find easier because you are paying for each click, and not because your website organically ranks on the first page yet
  5. Monthly Google Analytics Assessments that help us determine the effectiveness of both existing page content, as well as target marketing campaigns, by showing what parts of the website are performing optimally where visitor engagement is concerned, and which parts can use a further tune up

We are a Natural Organic SEO Company

Building Bridge is proud to be a natural organic SEO company utilizing only high quality optimization and marketing specialists who create and maintain these maintenance strategies. What is more, our organic SEO consultant we can hand ongoing maintenance off to you and your employees instead. If you want to enjoy cost effectiveness and control by going in-house with your marketing, our organic SEO consultant can provide keyword research, strategy consultations, site traffic analytics assessments, and other supportive monthly assistance that allows you to reduce costs, while still benefitting from our guidance and expertise. ​
Contact us to learn how our organic SEO solutions build a bridge between where your business is, and where it is destined to be.
* Building Bridge, as well as its affiliates and associates have no way to control Google, Bing, Yahoo’s or any other search engine’s policies or corresponding directories with respect to the sites and/or content that are indexed and ranked presently and in the future. Therefore, it is the sole discretion of the search engine and/or directory’s administrators to determine your website’s ranking. Some search engines and directories can take as long as six (6) months, and in some cases longer, after the organic SEO foundation is laid to index and rank a website. Specifically, it can take Google between 2-6 weeks to recognize the existence of a newly created (or refashioned) website—and then an additional 1-2 weeks to index each individual page on a website. Because websites can be promoted or demoted by search engines with no publicly available explanation or warning, Building Bridge, as well as its affiliates and associates cannot be held liable if an organic SEO project does not satisfy a customer's hopes or expectations.